Coffee is proving a driving force in Vietnam’s prosperity, with the quality coffee bean offerings from Buon Ma Thuot a central player.
Coffee is grown widely in many districts of Dak Lak province. However, coffee from Buon Ma Thuot is renowned for its high quality and distinct taste. Buon Ma Thuot coffee now benefits from geographical identification, and the region is generally considered the coffee metropolis of Vietnam.
Coffee was first introduced to the region by French colonists in 1857. With ideal growing conditions, coffee from Buon Ma Thuot gained a reputation for its superior taste characteristics between the 1920s and 1930s. The region benefits from Basalt soil, and is 500 metres above sea level. Despite the American war, which devastated much of the country, coffee areas remained relatively unaffected. They even managed to increase by a few thousand hectares to 20,000 hectares by 1975, when the Americans withdrew and the country was reunified.
Vietnam’s global success in coffee, however, was sparked following the Vietnamese government’s move to liberalise the economy in 1986. Coffee production has since boomed, with astonishing results.
According to the United Nation’s Food and Agriculture Organisation, Vietnam’s coffee areas were growing by 23.9 per cent a year during the 1990s. In 1997, the country was the world’s fourth largest exporter after Brazil, Colombia and Indonesia. Only three years later, Vietnam passed both Indonesia and Colombia to become the world’s second largest exporter, at a total export volume of 734,000 tonnes. The country has kept that ranking ever since. Last year, exports reached a record increase of over 30 per cent to 1.7 million tonnes, helping bring in US$3.67 billion in income. That level of export overtook Brazil’s top position. Currently, Vietnamese Robusta accounts for 70 per cent of Robusta traded in the world.
Buôn Mê Coffee Since 1938
100% Coffee, Natural and Artificial Flavors.
17.6 oz (1.1 lb) (500 g)
- Fill the tin with 3 teaspoons of coffee powder (about 20 g)
- Shake well and lightly press down the powder with sieve
- Add 20 ml of pure water at 96oC - 100oC. Let is settle, then add about 45 ml of boiling water.
- Wait 5 - 7 minutes for a well-brewed coffee. Add sugar, milk, ice depending on your taste.
Keep in cool and dry place
Net weight: 10 kgs ( 20 packs x 500 g )
Testing and packing from ingredients in Vietnam for HOAN CHAU